Industry News

drupa 2016 to Relaunch, Restructure Trade Show with a Key Focus on Future Technologies

Will include functional printing, printed electronics and 3-D printing, among others

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By: Bridget Klebaur

Director of Performance + Engagement / Chief Performance Officer, Office of the Commissioner, NYC Department of Design and Construction

After a strategic realignment, drupa 2016, the largest trade fair for print and cross-media solutions, will be re-launched with a substantially revised nomenclature and a new key visual. With the slogan “touch the future,” it will focus on the industry’s innovative strength and establish a platform for future technologies. This re-launch was recently announced at a press conference during the interpack 2014 trade fair (leading trade show for the packaging industry) in Düsseldorf, Germany. drupa...

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